About Us

Monique Firth-Wilson

Owner

Finding Inspiration in Every Turn

A female owned/operated small business in AB Canada. I began this journey out of personal need and with a desire to create an all natural and organic product that would be safe, natural and effective.

We take pride in crafting high-quality beauty products that are natural, organic and cruelty-free. By using premium ingredients, we ensure that our customers achieve their desired results safely and ethically.

Our products’ quality and effectiveness distinguish them from many other mainstream products in the market, providing our clients with incredible results.

Every product is carefully manufactured by us, free from fillers, medical ingredients, ascorbic acids, parabens, phthalates, or SLS.

Since we launched we have expanded our product line to include an Eyebrow Growth Serum, Skincare products and healing rollers all naturally made and mostly organic. We are proud that we have helped hundreds of clients with our products.

Our customers deserve the same quality products that we ourselves want and choose to use. As we like to say “The Proof is in Ur Locks”.

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Certificates

Diploma in Aromatherapy

Nominated 2024 & 2025 for:

Woman of Influence & Business Woman of the Year

Our Story

A few years before beginning on this journey my husband as well as I had our own personal struggles with hair loss- just like so many other women and men. Roughly 40 % of men and women struggle with hair loss for a variety of reasons. Hereditary, stress, hormonal, peri/menopause, changes in diet, sickness, pregnancy, etc.

My husband began to lose most of his hair at his crown, and in 2021 I also experienced significant hair loss. When I would brush my hair, I would lose handfuls of hair and when I would wash my hair- I lost massive handfuls of hair. I could see a lot of thinning in different areas, especially on my left side. We began trying products and pills from a few big mainstream companies. My husband and I tried shampoo/conditioners, hair growth sprays, pills over 6 month periods and neither of us had any results. My hair ending up fel brittle after using the shampoo/conditioners and my hair loss continued. These products all had medical ingredients in them and neither of us had any positive results from using them. After months of having no results I decided that I was going to try to create something of my own. A product that was safe, 100% natural, organic and one that works effectively.

I began by educating myself on hair health and hair loss and then reading. I began experimenting with different combinations of ingredients and testing out in trials on myself while I studied and earned my diploma in Aromatherapy. With each formula I created I did a small skin patch test on the inside of my arm for any sensitivities (which is what we recommend to our customers to do). Then I began testing each formula over a 6 week period by using on a daily basis, on one concentrated area on my left side and on a bit of the front of my hairline. With my 3rd formula after only 3 weeks I began to notice that I had quite a few new baby hairs growing in.

They were very tiny- about ¼ of an inch in length but they were there. I continued to use my product and then began using it on my entire front hair line. At 4 weeks these initial same hairs were continuing to grow and were now about ½ inch in length and I also noticed that my hair loss was slowing down a bit.

I shared this with my husband pointing out all my new baby hairs and showing him how long they were. My husband was very curious. At this point he asked me if I could make him a bottle and how to use it. After 4 weeks, he too had new baby hairs starting to grow in. After 3 months of use for us both my husband had several co-workers asking him what he was doing to get his hair to grow back in and he told them he has been using a product that his wife created. He was showing me his hair growth and excitedly telling me that his head was no longer shiny up there.

For myself I had roughly 3-4 inches of new hair growth and more new baby hairs still coming in. I also had reduced my hair loss by almost 70% and after 8 months I had 6-7 inches of new hair growth, more baby hairs coming in and was losing normal levels of hair- and my husband continued to have more hair growth as well.

At this point I knew that not only was this a quality, natural and organic product that is safe- it also works effectively for both women & men to get real results.

I now knew that this was something that could help a lot of men and women who were experiencing hair loss like we were. As we say “The Proof is in Ur Locks”